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A lending team that’s focused on you.

For more than three decades, Ron Briscoe has helped homebuyers navigate the mortgage process with a simple philosophy: great relationships are built through great service.

Ron began originating mortgage loans on September 5, 1989, and has spent the past 37 years building a career around helping people finance their homes. Based in the Bloomington, Illinois area, Ron has deep roots in Central Illinois and has developed long-term relationships with clients, Realtors, business partners and community members throughout the region.

Today, Ron is licensed to lend in Illinois and all 50 states, allowing him to serve homebuyers both locally and nationwide. While Central Illinois remains an important part of his business and professional community, his experience and nationwide licensing give him the opportunity to help borrowers well beyond the area where his career began.

Over 30 Years of Lending Experience

Through shifting markets, evolving technology, new mortgage products, and countless updates to lending guidelines, Ron has continued to build his knowledge and experience so he can provide the level of service his clients deserve.

That experience is one of the things Ron believes allows him to create a better mortgage experience. Understanding mortgage products and guidelines is important, but so is knowing how to communicate that information in a way that helps borrowers make informed decisions.

Ron works with the full spectrum of homebuyers, including first-time homebuyers who may be unfamiliar with the mortgage process, as well as experienced homeowners purchasing their next property. Every borrower brings a different financial situation, set of goals and set of questions to the table, and Ron takes the time to understand those individual needs.

His goal throughout the process is to make mortgage financing as smooth, informed, and efficient as possible. By keeping clients and business partners informed and staying focused on the details, Ron works to minimize unnecessary stress and help everyone involved move confidently toward closing.

Relationships Come First

After over 30 years in the mortgage business, Ron knows that lending is about much more than completing a transaction.

Building and maintaining long-term relationships has been a consistent priority throughout his career. Ron believes those relationships are earned by providing the very best service, communicating clearly and being there for clients and partners throughout the process.

That philosophy extends to his relationships with realtors and other professionals involved in a home purchase. A successful transaction requires everyone to work together, and Ron strives to be a dependable resource for the people alongside him in the process.

For Ron, one of the most rewarding parts of being a mortgage professional is seeing a borrower achieve something that matters deeply to them. Helping people reach their homeownership dreams and financial goals is what continues to make the work meaningful after nearly four decades in the industry.

A Positive Approach to Mortgage Lending

Ron also brings an optimistic perspective to his work and life. One piece of advice that has stayed with him is, “Everything is always unbelievable. Say it with a smile and it always projects a positive.”

That positive outlook is reflected in his approach to working with clients. The mortgage process can come with plenty of questions, moving pieces, and unexpected moments. Ron believes a calm, knowledgeable, and positive approach can make a meaningful difference in the overall experience.

Whether a borrower is purchasing a first home, moving into a new chapter or exploring mortgage financing for another goal, Ron focuses on providing the information, guidance and service they need to move forward with confidence.

Rooted in Central Illinois, Serving Nationwide

Ron has spent his career in the Bloomington, Illinois area and remains deeply connected to Central Illinois. He serves borrowers throughout Illinois while also lending in all 50 states.

That combination of local experience and nationwide reach means Ron can bring decades of mortgage expertise to a wide range of borrowers and markets. His goal remains the same regardless of where a client is located: provide knowledgeable guidance, responsive service and a mortgage experience that is as straightforward and efficient as possible.

Outside of work, Ron enjoys music and spending time with his family. He is also involved in the community as a director of the Santas of Summer fundraising event.

After nearly four decades in mortgage lending, Ron's approach has remained remarkably consistent: build relationships, provide excellent service and help people accomplish their goals. For homebuyers looking for an experienced mortgage professional who understands the process and values long-term relationships, Ron is ready to help.